Major sports properties that have harnessed the power of big data and analytics have experienced game-changing results, both on the playing field and in the boardroom.

Join Deni Batchvarova from TKO, premium sports and entertainment company, as she talks about how they use advanced analytics to transform all aspects of their operations, from marketing to fan engagement and ticketing.

Then, take a deep dive into how analytics can be used in sports from fan engagement to player analytics, to stadium revenue, and everything in between. Learn how the Alteryx Analytics Cloud Platform and the Snowflake Data Cloud are enabling businesses across the sports ecosystem to break down data silos, improve decision making, and predict sports outcomes.

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Speakers

Deni Batchvarova

Executive Vice President, Strategy & Corporate Finance at TKO

Alan Jacobson

Chief Data and Analytics Officer, Alteryx

Bill Stratton

Global Head, Media, Entertainment & Advertising - Vertical at Snowflake

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